We have been busy transforming this 43-foot long lorry into a mobile poster site for its glorious location.
Designed by our own graphics team, the picture shows our cliff-top location above its private beach with an iconic sea stack just off-shore. The breathtaking view, by local photographer Ben Kapur, will be visible across the country as the lorry transports goods to and from the Greendale Farm shop based near Exeter.
A major national retailer which even has its own fleet of fishing boats, Greendale Farm was quick to give its thumbs-up to the idea of putting a gigantic picture postcard on the road. Now we hope to create a twitter storm by inviting #LadramLorry tweets from wherever the truck is spotted by car passengers or by drivers when stationary.
Last year marked our 75th anniversary under the ownership of the Carter family, who believe the exercise will also provide a boost for tourism generally in the area:
“I’m sure that many people when driving enjoy thinking about where they will go for their next holiday,” said Ladram Bay director and family member Zoe House.
“This jaw-dropping picture is a reminder that some of Britain’s most fantastic coastal scenery, along with its finest beaches, is to be found in Devon.
“We’re delighted to be partnering with Greendale Farm in this project as they also share our values about sustainability and taking care of our countryside and oceans,” added Zoe.
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